Jumpstart
Announces 20th Anniversary Celebration
and Launches
New Brand
Early education organization to
commemorate 20 years of service to preschool children with year-long
celebration and new brand identity
BOSTON, MA, February 4,
2013 – Jumpstart, a national
early education organization, in celebration of its tremendous growth over 20
years is proud to launch a new brand identity today. To honor the organization’s history, Jumpstart
will begin a year-long celebration to commemorate its two decades of service to
preschool children in low-income neighborhoods.
The organization publicly kicked off their anniversary
celebration on January 29th, with a dinner honoring its founders, Aaron
Lieberman, CEO, Acelero Learning; Jordan Meranus, CEO and Co-Founder,
Ellevation Education; David Carmel, Principal, Carmel Asset Management; and
Rebecca Weintraub, Associate Physician, Division of Global Health Equity,
Brigham and Women’s Hospital along with the organization’s first donors, Dale
Atkins, Author & Psychologist and Rob Rosen, Business Executive; and
Pearson and the Pearson Foundation. Additionally,
on January 30th, Jumpstart hosted a Congressional breakfast chaired by US
Representatives Rosa DeLauro (D CT-3) and Ed Royce (R CA-39), Jumpstart’s long-time
supporters. The festivities will continue throughout the year with anniversary-themed
Scribbles to Novels fundraising events
and a commemorative Jumpstart’s Read for
the Record® celebration in October 2013.
“Jumpstart has come a long way in 20 years — from 15 Corps
members serving 15 preschool children in 1993 to 4,300 Corps members serving
11,000 preschool children today,” said Jumpstart president and CEO Naila Bolus.
“We now stand poised for the next chapter in Jumpstart’s history and look
forward to serving many more children as we grow, inspiring new champions of
education, and increasing advocacy for high-quality early childhood education
throughout our country.”
In low-income neighborhoods, children start kindergarten
60 percent behind their peers from affluent communities, leaving them
unprepared when it’s time to start school. When children start school behind,
they are more likely to stay behind for the rest of their lives and this gap
only widens over time. The language and literacy skills instilled in preschool
children by the Jumpstart program help set them on a successful path in both
school and life.
Jumpstart began at Yale in 1993 from the vision of four
college students who wanted to change the circumstances of children living in
poverty. Jumpstart implemented its first
program at the Edward Zigler Head Start Center in New Haven, Connecticut. Initial results reported that 100% of the
children enrolled in the Jumpstart program improved in the classroom. From this
one preschool classroom in New Haven, the organization now operates in more
than 600 classrooms nationwide.
Jumpstart is now looking forward to the next 20 years and in
the spirit has unveiled a new brand identity. In support of organization-wide
efforts to enhance the brand and increase its presence, this new visual
identity includes a redesigned logo, energizing colors, modernized photography
and enhanced messaging. Weaved into this rebranding is the message, “children
first,” the organization’s new tagline which will keep the mission at the
forefront. The rebranding serves as the
beginning of a new era for Jumpstart and children served across the country.
About Jumpstart
Jumpstart is a national early
education organization working toward the day every child in America enters kindergarten
prepared to succeed. Jumpstart delivers a research-based and cost-effective
program by training college students and community volunteers to serve
preschool-age children in low-income neighborhoods. Through a proven
curriculum, these children develop the language and literacy skills they need
to be ready for kindergarten, setting them on a path for lifelong success.
Jumpstart is a proud member of the AmeriCorps national service network. Learn
more at www.jstart.org.
Press Contacts:
Leah Brunson
Jumpstart
857.413.4590
Samantha
Halpern
Duffy &
Shanley
401.278.4471
###
No comments:
Post a Comment