CARA B Natural Products, Inc., a company trailblazing new
ground in the ethnic personal care category, has produced Bath Time, the
first in a series of video vignettes highlighting the wonderful
The series of vignettes
is one step in CARA B Naturally’s larger plan to raise awareness, not only
about those special moments between parent and child that are often born out of
the everyday routine, but also to encourage the use of all-natural products -
especially on newborns, babies and children, who are more susceptible to
the harmful side effects of products containing harsh chemicals.
“We created these vignettes to
highlight the everyday moments in which CARA B Naturally can play an integral
role in the care of our children – parents and caregivers who want the best for
their kids can trust CARA B Naturally as a truly chemical-free product line
that is both safe and effective. The vignettes are also inspired by our
commitment to promote positive messages and imagesabout ethnically diverse
babies and children by honoring and celebrating their natural beauty.” says
Kristi Booker, Chief Marketing Officer.
Since its introduction in 2009, CARA B Natural Products, Inc.
has developed a reputation as one of the best emerging ethnic personal care
lines on the market and the only line specifically
formulated for the ethnic market to be Certified Natural by the Natural
Products Association. CARA B Naturally products promote the natural beauty of
babies and children with varying skin types and hair textures, while avoiding
the use of any synthetic chemicals that can harm delicate skin and hair. The
line is made entirely with all-natural plant-based ingredients and is free of parabens,
petrolatum, phthalates, sulfates, mineral oil, artificial fragrances and
preservatives.
Bath Time is the first vignette in the series. The second, Good
Mornings, will launch June 5th on CARA B Naturally’s website and
Facebook pages. For both the launch of Bath Time and Good Mornings,
fans who visit and comment on the Facebook page will be automatically
entered to win the CARA B Naturally Bath Time Sweepstakes. Winners will be
chosen to receive a complete set of the full product line. Details about
the contest are posted on the CARA B Naturally Facebook page.
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| My CARA B Naturally Baby, Joshua, 2 |
About The Triplets:
Jacoby, Jarius, and Jahlil are the
two-year-old triplets that steal the screen. Jacoby, the oldest, referred
to as “Mr. Personality” by his parents, is the one who likes to shake his hair
when it's wet. He's also the biggest of the boys. Jarius is sitting in the
middle and is also the middle baby. Known for being the “bossy one”, Jarius is
often telling his brothers just what to do. Jahlil is the smallest,
youngest and unfortunately for his parents, the most fearless and of course a
“climber”; he had his hair washed the most in Bath Time.
It’s apparent that the triplets love
taking a bath. Mom, April says “At bath time, the triplets remind me of ducks
the way they march up the stairs and run down the hall screaming "Bath!
Bath!" My favorite part is watching them play together in the water.
Sometimes they lay out as if they're on the beach and splash with their feet.
Sometimes they pretend to bathe each other and that's just fun to watch. They
have always loved taking a bath. I believe it's because I've never rushed them
in or out. I allow them to play and enjoy the water.”
The triplets are real CARA B
Naturally customers and while their mom likes the product line for its
all-natural, high quality, gentle ingredients and subtle sweet scents, it seems
the boys are big fans of the bubbles!
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| My CARA B Naturally Baby, Joshua, 2 |
About CARA B
Natural Products, Inc.
Co-founded in 2009 by Landra
Johnson, Chief Executive Officer, and her sister Kristi Booker, CMO, this
minority-owned business is committed to promoting positive images and messages
for and about ethnically diverse children. CARA B Naturally is devoted to
celebrating natural beauty and is eager to help foster healthier attitudes
about how kids view themselves. From the Company mission and all-natural
product formulations, to the high customer service standards and charitable
giving program - everything at CARA B Natural Products, Inc. is based on the
belief that Children Are Always Beautiful, Naturally®.
CARA B Naturally
currently offers four Certified Natural personal care products for children of
ethnically diverse backgrounds. The Company plans to expand its product
offerings in the coming months.
• Shampoo / Body Wash – A clinically tested,
tear-free formula that includes vitamin E and aloe to moisturize and soothe,
while imparting a rich cleansing lather and calming all-natural chamomile
fragrance.
• Leave-In Conditioner / Daily Moisturizer -
Designed for use immediately after shampooing to improve manageability and for
use every day as a light, non-greasy, and gentle moisturizer. Jojoba oil and
Shea butter leave hair feeling noticeably soft.
• Moisturizing Hair Mist – Imparts a light shine
to the hair while also improving manageability. Jojoba oil increases moisture,
while sweet almond oil leaves behind a light, healthy shine without any greasy
residue.
• Body Lotion - Moisturizes and soothes delicate
skin with an all-natural formula of Shea butter, jojoba oil, vitamin E, and
aloe. Clinically tested, allergen-free, and eczema-friendly, this light,
non-greasy moisturizer leaves the skin feeling soft, with the delicately sweet
scent of an all-natural chamomile fragrance.
CARA B Naturally is available at the
Company’s website, select Whole Foods Market locations and several independent
natural retailers nationwide. In January 2012, CARA B Naturally
successfully launched a test in both Target and CVS stores across the country.
To learn more about CARA B Natural Products, Inc. please visit www.mycarab.com
