Belk Brings New York’s Fashion’s Night Out 2012 Party to Atlanta Store at Phipps Plaza @JEZEBELMagazine @Belk @FNOnyc #FNO

Register to win a trip for two to Charleston Fashion Week during iconic fashion extravaganza

CHARLOTTE, N.C. – August 23, 2012 – If you love fashion as much as we do, your favorite brands and designers are like your good friends. So, come party with Belk as we present an entire evening of fashion-centric activities Thursday, Sept. 6, from 6-9 p.m. during our celebration of New York’s Fashion’s Night Out. Atlanta’s own Allison Mitchell, editor of Jezebel Magazine, will also be on hand to present the hottest looks for fall at 7 p.m. in the Free People shop at Belk Phipps Plaza in Atlanta when Belk brings New York’s Fashion’s Night Out to the South.

 “Fashion’s Night Out is one of the many ways Belk will showcase this season’s hottest looks now arriving in our stores,” said Arlene Goldstein, vice president of trend merchandising and fashion direction for Belk. “This season you will see four key Belk Style Statements: My Fair Lady, Town and Country, Mod Modern and Vivid. This is a perfect time to update your wardrobe with fall’s best offerings and enjoy a festive atmosphere with a special Southern style that only Belk can bring.”

Belk at Phipps Plaza will debut the latest in fall fashions as Belk celebrates in style. The first 100 event guests will receive a chic train case.  Customers will also get a taste of NYC with cupcakes from Magnolia Bakery, candy from Dylan’s Candy Bar and a signature Frrrozen Hot Chocolate from Serendipity 3. In celebration of Fashion’s Night Out, Belk guests may register to win a VIP trip for two to Charleston’s Fashion Week 2013.  See store for official rules and trip details.

Guests of Belk at Phipps Plaza can indulge their sweet tooth and sense of style at these great brand shops: Lauren Ralph Lauren, Lilly Pulitzer, Michael Kors, Jones New York and

Ladies’ Shoes. Attendees can have a celebrity experience while they walk the red carpet, located in our French Connection shop at Belk Phipps Plaza, and take home a photo souvenir.

Fashionistas never forget beauty. Guests can visit the Estée Lauder counter for a free polish change and experience Pure Color Nail Lacquer with True Vision Technology to transform ordinary color into extraordinary.  Plus, receive a free Intense Double-Ended Kajal Eye Pencil with your make-up consultation.  One per customer.  While supplies last.

 Fashion’s Night Out, is a global shopping event coordinated in the U.S. by Vogue magazine, the Council of Fashion Designers of America, NYC & Company and the City of New York. First launched in 2008 and billed as “the best fashion party in history,” Fashion’s Night Out celebrates personal style and boasts more than 100 participating retailers across the nation, including this year’s addition of e-tailers.

Participating Belk stores:

ALABAMA

The Summit, 221 Summit Boulevard, Birmingham

Parkway Place Mall, 2801 Memorial Parkway, Huntsville

GEORGIA

Phipps Plaza, 3500 Peachtree Road Northeast, Atlanta

NORTH CAROLINA

Crabtree Valley Mall, 4325 Glenwood Avenue, Raleigh

SouthPark Mall, 4400 Sharon Road, Charlotte

TENNESSEE

Cool Springs Galleria, 1800 Galleria Boulevard, Franklin

About Belk Inc.

Charlotte, N.C.-based Belk, Inc. (www.belk.com) is the nation’s largest privately owned mainline department store company with 303 Belk stores located in 16 Southern states. The company was founded in 1888 by William Henry Belk in Monroe, N.C., and is in the third generation of Belk family leadership. Belk.com offers a wide assortment of fashion apparel, shoes and accessories for the entire family along with top name cosmetics, a wedding registry and a large selection of quality merchandise for the home. To connect with Belk via Facebook, Twitter, YouTube, blog, mobile phone, text messages or by email, go to Belk Get Connected.

Modern. Southern. Style.

Belk seeks to satisfy the modern Southern lifestyle like no one else, so that our customers get the fashion they desire and the value they deserve. Our vision is for the modern Southern woman to count on Belk first – for her, for her family, for life.

About Fashion’s Night Out

Fashion’s Night Out (FNO) is an unprecedented global initiative originally created in 2009 to celebrate fashion, restore consumer confidence, and boost the industry’s economy during the recession. In the United States, the program is a collaboration between American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. For more information visit www.fashionsnightout.com, or join us on Facebook and Twitter (@fnonyc, #FNO)