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Wednesday, October 03, 2012

Disney On Ice Presents Rockin’ Ever After Atlantans Engage Through Donations to Genesis Shelter

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Disney On Ice Presents Rockin’ Ever After
Atlantans Engage Through Donations to Genesis Shelter

Disney Pixar’s New Adventurous Heroine Merida from the Hit Film BRAVE Makes Her Skating Debut, and Feld Entertainment Donates Dollars to Genesis Shelter in Merida’s Honor

ATLANTA Oct. 3, 2012 Disney On Ice presents Rockin’ Ever After, beginning October 10, 2012 at Philips Arena.  In a new twist on fairytale fun, favorite Disney characters compete to be the next superstar in comical segments leading up to the tales of show stopping princesses – Ariel, Rapunzel, Belle, and Merida from Disney•Pixar’s BRAVE in her ice debut!

“The most exciting part of bringing a fearless and independent character like Merida to the ice for the first time is knowing that she has a powerful and inspiring message to deliver about finding the courage to determine one’s own fate,” says Producer Nicole Feld. “We think her story translates well to the ice and will really resonate with today’s audience.”

In a parallel process, the entertainment giant also spent time looking for Atlanta nonprofits who demonstrated Merida’s values of fearlessness and her quest for independent thinkers.  Feld’s search led to Genesis Shelter, a program for homeless mothers of newborns.  On Friday, October 12, one dollar of every ticket sold to the 7:30 p.m. show will be donated to the charity.  “We searched Atlanta for places that demonstrated what it means to be brave,” said Crystal Drake – regional public relations manager, Feld Entertainment.  “And at Genesis, we found story after story of brave women who are making significant changes in their lives to determine their own fate.  We’re honored to celebrate their hard work through this gift.”

Produced by Feld Entertainment for Atlantans to enjoy, Rockin’ Ever After remixes the stories of Disney’s most adventurous heroines with upbeat music and energetic choreography that will have audiences singing, dancing and cheering for their beloved Disney idols. Mickey and Minnie encounter the most talented performers in the land with an all-star lineup that includes Sebastian and the Daughters of Triton from The Little Mermaid, the rowdy pub thugs from Tangled and the spunky enchanted servants from Beauty and the Beast. The journey continues to the Scottish highlands where audiences will be captivated and star struck by Merida, as an exhilarating archery contest ensues for the right to marry the fiery redhead. 
Performances are at Philips Arena, October 10-14, 2012.
  • Show Times:
    • October 10-11 at 7:30 p.m.
    • October 12 at 10:30 a.m. and 7:30 p.m.
    • October 13 at 11:00 a.m., 2:30 p.m. and 6:30 p.m.
    • October 14 at noon and 4:00 p.m.
  • Tickets for Disney On Ice presents Rockin’ Ever After can be purchased at the Philips Arena Box Office or via phone by calling Ticketmaster at 1-800-745-3000.
  • Ticket Prices:

Price Level
Club Seats
  • To discover more about Disney On Ice, go to or visit us on Facebook and YouTube.
About Feld Entertainment
Feld Entertainment is the worldwide leader in producing and presenting live touring family entertainment experiences that lift the human spirit and create indelible memories, with 30 million people in attendance at its shows each year. Feld Entertainment's productions have appeared in more than 70 countries on six continents and include Ringling Bros. and Barnum & Bailey®, Feld Motor Sports, Disney On Ice and Disney Live!.
For more information about Disney On Ice presents Rockin’ Ever After, members of the media should visit  To download high resolution photos, visit (username “feldmedia” and password “photos”).
For the tour schedule and to find out more about Disney On Ice presents Rockin’ Ever After, go to Follow the producers of the show on Twitter @Nicole Feld or @Juliette Feld, and visit us on Facebook and YouTube. 

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