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Wednesday, December 07, 2011

“CHRISTMAS ON PEACHTREE” BRINGS THE HOLIDAY SPIRIT BACK TO DOWNTOWN ATLANTA




















Atlanta’s Newest Christmas Celebration Begins Month-long Holiday Extravaganza at Historic Downtown Landmark

(ATLANTA)—December 2011-- 200 Peachtree, Atlanta’s premier new special events space located in the former Macy's building downtown, is hosting “Christmas on Peachtree,” a blend of holiday must-see activities, events and retail shopping. Christmas on Peachtree is open weekends, Friday through Sunday, and will begin running daily from December 19th until December 29th. For more details on times and dates visit www.ChristmasOnPeachtree.com for a full calendar. Tickets are $12 for adults and $8 for children.

Christmas on Peachtree, Atlanta’s newest holiday event, features an array of attractions throughout the historic building including:

  • The Symphony of Lights™, a brilliant light and music show set to the sounds of the season
  • The Atlanta Snow Globe™, a one-of-a-kind snow globe window facing Peachtree Street
  • Cartoon Network “Children’s Adventure Area” ™, home to a life-size children’s train ride, interactive experiences and to Santa Claus and his elves
  • Gifts of Atlanta™ Shopping Village, featuring more than a dozen retail vendors

Major sponsors of Christmas on Peachtree include Coca-Cola, Cartoon Network, Chick-fil-A, The Westin Peachtree Plaza, Hyatt Regency and Atlanta Marriott.

“Christmas on Peachtree is everything Christmas should be,” said Robert Patterson, president of 200 Peachtree. “It’s a festive mix of family-friendly activities, food and shopping all in one place. We believe Christmas on Peachtree is here to reignite the magical holiday spirit in downtown and become an annual tradition for Atlanta and the Southeast.”

Assisting 200 Peachtree in the execution and promotion of Christmas on Peachtree is Entertainment Design Group and Creaxion®.

Austell, Ga.-based Entertainment Design Group (EDG) is responsible for the design of Christmas on Peachtree. EDG has worked on productions, events and tours for some of the best-known brands in the world, including The Coca-Cola Company, American Idol, Simon Properties, Macy’s, Best Buy, Bloomingdale’s, Georgia-Pacific and Wal-Mart.

Creaxion, based in Atlanta’s historic Old Fourth Ward, oversees marketing and promotions for Christmas on Peachtree. Creaxion has promoted some of Atlanta’s most popular events and attractions including “King Tut,” “Titanic: The Artifact Exhibition,” “Princess Diana,” “Bodies…The Exhibition,” “Planet Shark” and most recently “Dali: The Late Work” at the High Museum of Art.

In addition to The Coca-Cola Company, Christmas on Peachtree is supported by The Atlanta Convention and Visitors Bureau and Central Atlanta Progress. Additional marketing partners include Georgia Aquarium, The World of Coke, The Atlanta Symphony Orchestra, The High Museum of Art and Imagine It! The Children’s Museum of Atlanta.

A portion of the proceeds from Christmas on Peachtree will benefit Children’s Healthcare of Atlanta. For more information, visit: http://www.christmasonpeachtree.com/

About 200 Peachtree

Located on Peachtree Street in the heart of Downtown Atlanta, 200 Peachtree is a stunning renovation of Atlanta’s legendary former Macy’s building. Designed by Philip Shutze and featuring newly renovated marble floors, elegant Greek columns and its famous chandeliers, 200 Peachtree is Atlanta’s new historic venue. 200 Peachtree adjoins the Westin Peachtree Plaza Hotel, and lies within steps of The Ritz-Carlton, Hyatt Regency Atlanta, The Ellis Hotel, Atlanta Marriott Marquis, and Marriot Courtyard Hotel. 200 Peachtree leads the revitalization of downtown and the Peachtree Corridor with two new restaurants, retail, exhibit, and special event space. For more information, please visit

www.200peachtree.com.

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