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Tuesday, May 22, 2012

CARA B Naturally® Launches Bath Time The first in a series of video vignettes


CARA B Natural Products, Inc., a company trailblazing new ground in the ethnic personal care category, has produced Bath Time, the first in a series of video vignettes highlighting the wonderful
bonds between parent and child, while also promoting the CARA B  Naturally message: Children Are Always Beautiful, NaturallyBath Time is featured on the CARA B Naturally website, www.mycarab.com, as well as on the Company Facebook page, www.facebook.com/CARA.B.Naturally and YouTube http://www.youtube.com/watch?v=NTFf55GVyj8&feature=youtu.be

The series of vignettes is one step in CARA B Naturally’s larger plan to raise awareness, not only about those special moments between parent and child that are often born out of the everyday routine, but also to encourage the use of all-natural products - especially on newborns, babies and children, who are  more susceptible to the harmful side effects of products containing harsh chemicals.  

 “We created these vignettes to highlight the everyday moments in which CARA B Naturally can play an integral role in the care of our children – parents and caregivers who want the best for their kids can trust CARA B Naturally as a truly chemical-free product line that is both safe and effective.  The vignettes are also inspired by our commitment to promote positive messages and imagesabout ethnically diverse babies and children by honoring and celebrating their natural beauty.” says Kristi Booker, Chief Marketing Officer.

Since its introduction in 2009, CARA B Natural Products, Inc. has developed a reputation as one of the best emerging ethnic personal care lines on the market and the only line specifically formulated for the ethnic market to be Certified Natural by the Natural Products Association. CARA B Naturally products promote the natural beauty of babies and children with varying skin types and hair textures, while avoiding the use of any synthetic chemicals that can harm delicate skin and hair. The line is made entirely with all-natural plant-based ingredients and is free of parabens, petrolatum, phthalates, sulfates, mineral oil, artificial fragrances and preservatives. 

Bath Time is the first vignette in the series. The second, Good Mornings, will launch June 5th on CARA B Naturally’s website and Facebook pages. For both the launch of Bath Time and Good Mornings, fans who visit and comment on the Facebook page will be automatically entered to win the CARA B Naturally Bath Time Sweepstakes. Winners will be chosen to receive a complete set of the full product line.  Details about the contest are posted on the CARA B Naturally Facebook page. 

My CARA B Naturally Baby, Joshua, 2
About The Triplets:
Jacoby, Jarius, and Jahlil are the two-year-old triplets that steal the screen.  Jacoby, the oldest, referred to as “Mr. Personality” by his parents, is the one who likes to shake his hair when it's wet. He's also the biggest of the boys. Jarius is sitting in the middle and is also the middle baby. Known for being the “bossy one”, Jarius is often telling his brothers just what to do.  Jahlil is the smallest, youngest and unfortunately for his parents, the most fearless and of course a “climber”; he had his hair washed the most in Bath Time

It’s apparent that the triplets love taking a bath. Mom, April says “At bath time, the triplets remind me of ducks the way they march up the stairs and run down the hall screaming "Bath! Bath!" My favorite part is watching them play together in the water. Sometimes they lay out as if they're on the beach and splash with their feet. Sometimes they pretend to bathe each other and that's just fun to watch. They have always loved taking a bath. I believe it's because I've never rushed them in or out. I allow them to play and enjoy the water.”

The triplets are real CARA B Naturally customers and while their mom likes the product line for its all-natural, high quality, gentle ingredients and subtle sweet scents, it seems the boys are big fans of the bubbles! 

My CARA B Naturally Baby, Joshua, 2
About CARA B Natural Products, Inc.
Co-founded in 2009 by Landra Johnson, Chief Executive Officer, and her sister Kristi Booker, CMO, this minority-owned business is committed to promoting positive images and messages for and about ethnically diverse children. CARA B Naturally is devoted to celebrating natural beauty and is eager to help foster healthier attitudes about how kids view themselves. From the Company mission and all-natural product formulations, to the high customer service standards and charitable giving program - everything at CARA B Natural Products, Inc. is based on the belief that Children Are Always Beautiful, Naturally®.  

CARA B Naturally currently offers four Certified Natural personal care products for children of ethnically diverse backgrounds. The Company plans to expand its product offerings in the coming months.

• Shampoo / Body Wash – A clinically tested, tear-free formula that includes vitamin E and aloe to moisturize and soothe, while imparting a rich cleansing lather and calming all-natural chamomile fragrance. 

 
• Leave-In Conditioner / Daily Moisturizer - Designed for use immediately after shampooing to improve manageability and for use every day as a light, non-greasy, and gentle moisturizer. Jojoba oil and Shea butter leave hair feeling noticeably soft.

 
• Moisturizing Hair Mist – Imparts a light shine to the hair while also improving manageability. Jojoba oil increases moisture, while sweet almond oil leaves behind a light, healthy shine without any greasy residue.

 
• Body Lotion - Moisturizes and soothes delicate skin with an all-natural formula of Shea butter, jojoba oil, vitamin E, and aloe. Clinically tested, allergen-free, and eczema-friendly, this light, non-greasy moisturizer leaves the skin feeling soft, with the delicately sweet scent of an all-natural chamomile fragrance.

CARA B Naturally is available at the Company’s website, select Whole Foods Market locations and several independent natural retailers nationwide.  In January 2012, CARA B Naturally successfully launched a test in both Target and CVS stores across the country. To learn more about CARA B Natural Products, Inc. please visit www.mycarab.com

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